How to Sell Your Home for Top Dollar

There are 4 critical factors that will affect the price that you can sell your home for:

1. THE AGENT YOU HIRE

2. ACCESSIBILITY

3. CONDITION

4. LISTING PRICE

01. AGENT

As expected, this is the # 1 variable in you selling for the most money within your time frame. Your agent should have a comprehensive WRITTEN marketing plan for your specific property. They should have a significant presence online and be able to demonstrate the ways they are using technology to attract and convert buyers for properties like yours. They should have a proven track record of selling properties like yours and they will often have a support team behind them to handle the administrative tasks associated with selling your property. It’s very difficult, if not impossible for a single agent to do everything needed to market a property effectively.

02. ACCESS

Homes that are for sale need to be accessible. If you have very limited times that the property can be shown, understand that you will

narrow your buyer market. Even with limited inventory, many buyers and agents will pass over homes they can’t see on their terms.

03. CONDITION

You will often notice a direct correlation between the condition of a property and the price they are able to demand. Buyers will assume that if your home is sparkling clean, with everything in its place, it’s likely that you’ve taken care of the regular maintenance items on your home as well. Homes that are clutter-free, neutral in décor and paint schemes will allow the buyers to see themselves in your home and that influences their opinion of the value. Many owners will ask what upgrades are necessary to complete before the home is listed. The answer really depends on your competition. If you are trying to compete with homes that had quartz counter tops, hardwood floors, and large outdoor living spaces, you will need to consider upgrades to compete in that category. With that being said, sometimes it’s quicker and more cost effective to simply adjust your expectation on sale price than to spend money making changes that the buyer may not give you credit for.

04. PRICE

Pricing strategies are critical to selling within a reasonable time frame and maximizing your sale price. Buyers make their decisions by comparison shopping. They are comparing your home to the others that are available to purchase and those that have recently sold. It’s important to understand that buyers have all of the sales data available to them. If they see a home that they like but it is overpriced, this will give them the comfort level to keep looking at other homes because they probably don’t feel like the overpriced home is going to sell any time soon. On the other hand, if they see a property that is priced correctly, they will often make a move out of fear that if they don’t put an offer in they may lose the property to someone else. The benefit to you as the seller for pricing a property correctly is that you typically receive offers sooner, and negotiate less, often leading to more money in your pocket.